LeoTreat Mascot
Client: AnnaNZ1
Close: 12 December 2017
$550.00
Guaranteed Prizemoney
Winning entry by ... ADRIANUS
The Brief
LeoTreat is an ecommerce app helping people discover perfect gifts for themselves and others. Gifts can be picked up in store or delivered in New Zealand. Numerous stores will use LeoTreat to sell their product or service. From top end gifts (jewelry, helicopter rides, dinner) to cheaper gifts (T-shirts and mugs).
LeoTreat is your very own social assistant and:
- alerts you to your networks special occasions.
- suggests gifts matched to your friends details and specific occasion
- allows you to create lists to help you make decisions later
- gives timely access to great gifts, sweet treats, activities and entertainment ideas
Character: LeoTreat the lion cub loves helping people :) Is always happy!
- delighted, trendy, bright, cute, mischievous with a hint of ‘big cat’ sophistication.
A local safari guide found the little cub wondering alone and scared in a remote open plain. The guide – understanding all the dangers the little cub faced – took the cub home with him and cared for him. The guide wanted to name the cub Leo, but the guides family knew he needed a name reflecting how special the cat was – named him LeoTreat.
Some ideas to get you going: https://www.screencast.com/t/viyHrB5Bk6lh
Target Audience
21+ old males who are (busy and professionals) want help remembering to buy gifts and help choosing the appropriate gift for the occasion.
24+ old females who are (busy managing a family as well as being a working professional) want to buy treats for their numerous family and friends on behalf of their family unit.
Logo Requirements
Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.


Comments
Digger:
Hey @AnnaNZ1 – this looks like fun :) Good luck.
2017-11-20 02:55:08 UTCAnnaNZ1:
This competition is for ONE character (mascot), but we potentially may use the character in the future doing other things (eg, holding a sign, waving a flag, holding or opening a gift). We want the mascot to have features (eg arms) that will allow us bring LeoTreat brand to life in the future :)
2017-11-20 03:29:18 UTCCurrently our branding is bright purple and the logo will be just white text.
AnnaNZ1:
Exciting to see some designs coming through.
2017-11-25 04:34:58 UTCWe have realised we would like:
- the cub to have green eyes
- not keen on sunglasses
Please remember to check out the link to get an idea of what we like.
AnnaNZ1:
We think we prefer cats without clothes…
2017-11-27 19:57:03 UTCalthough possibly a collar might work? (later we might use a collar to pop the name on, if used in a large format).
elaes:
Hi Anna. Which style of character you like? The cartooned outlines, or flat style mostly with color trick? Thanks
2017-11-28 02:20:35 UTCLTAdmin:
Hi elaes
2017-11-28 03:45:12 UTCWe are looking for a good use of colour, depth and detail.
We love big eyes, very cute face and bright natural colours. Maybe think like a cute 2d Puss in Boots from Shrek (minus the hat and boots lol). So our preference is probably leaning more towards flat with colour tricks rather then outlines (although light outlines is fine).
More inspiration found here:
https://www.screencast.com/t/O9I4fzcPZp0F
AnnaNZ1:
@elaes
2017-12-01 03:49:00 UTCI’ll check with my boss on Monday (meeting planned)